Monday, January 30, 2017

Be Real About You, Get Rid of the Buzzwords!

An elevator pitch is just a rehash of a CV. Like a resumé, it is information-based, but it does not give anyone any reason to want you. And like a CV, it contains the usual buzzwords. You know the ones I mean. I am a:

  • good communicator
  • team player
  • professional
  • people person
  • problem solver
  • hard worker
  • highly qualified candidate
  • self-starter
  • collaborator
  • seeker of excellence
  • driven and passionate employee
  • responsible person

What a load of B.S. Get rid of all of them. These buzzwords tell me nothing—in fact, some of them might cause me to pause. Maybe I’m not hiring for a team player, or your definition of team means a team you control. And don’t tell me you’re a problem solver. I didn’t know I had a problem until you brought it up.

Here’s the clincher, though. At the end of the day, am I going to pay you for any of these things? Most of that stuff covered by the buzzwords is not at the core of who you are; you’ve learned to say those things because you think that’s what people want to hear.

1 comment:

  1. I have just finished your book True Fit. I loved it. So these buzzwords you say aren't the real you but aren't they the key words that are being picked out of cover letters? I'm a 55 year old female who has owned and run a successfully food franchise for 16 years. I am in the process of selling and have no idea how to best approach my next chapter. I just know that I am high energy, people loving and passionate about food and sales. I find myself overwhelmed but excited to move forward to do something I love every day and be excited again to go to work. I feel I have many more years ahead of me to work and enjoy it. Thanks for the advice. Always open for more.